Vonature Co, a company based in Guiyang National High-tech Industrial Development Zone (Guiyang HIDZ) in Guiyang, capital of Southwest China's Guizhou province, has been selected for the 2025 list of China Consumer Brand Names, recently released by the Ministry of Industry and Information Technology.
The national program identifies exemplary Chinese consumer brands based on product innovation, market competitiveness, brand influence, and cultural value. Vonature's inclusion marks a major breakthrough in brand development for Guiyang HIDZ and offers a replicable model for other local enterprises.
Cultivated in the zone, Vonature focuses on the research, development, and manufacturing of healthy sleep-related and eco-friendly home products. Guided by a "green, healthy, and intelligent" philosophy, the company specializes in plant-fiber elastic materials and products. Its eco spinal-support mattresses are sold in nearly 200 cities nationwide, holding close to a 60 percent market share in China's plant-fiber mattress sector and ranking first in both output and sales.
Driven by green innovation, Vonature has independently mastered core technologies in plant-fiber elastic material production, developing China's first such manufacturing process and key technologies for multi-segment plant-fiber elastic mattresses, filling a domestic industry gap. The company also led the drafting of the national standard for palm-fiber elastic mattresses and has promoted eco-friendly alternatives to springs and foam, reducing their environmental impact.
Thanks to the company's sustained innovation and strict quality control measures, Vonature has earned multiple national and provincial honors, including national-level forestry industry leader and green factory designations. Its industrial design center was also named a national-level center, achieving another first for Guizhou province.
The latest recognition not only marks a milestone for Vonature but also injects strong momentum into the high-quality development of Guiyang HIDZ's consumer goods industry.